1. What This Page Is For

This is your long-form course sales page. It is designed to convert a visitor who is already aware of their problem into a paying student by building desire, establishing credibility, and removing objections before presenting a clear call to action.

Unlike the tripwire page which relies on impulse and low price point, this page needs to do significantly more persuasive work. The visitor is evaluating whether your course is the right solution for them and whether you are the right person to deliver it. Every section on this page has a specific role in that evaluation. Do not delete sections without understanding what job they are doing in the sequence.

This page is longer than most pages in the funnel by design. For a premium course purchase, length is appropriate. The goal is not brevity, it is completeness.

3. 2. Updating the Hero Section

The headline reads: The Blueprint for Ambitious Female Executives. The subheadline reads: Ready to Shatter the Glass Ceiling Without Burning Out on a 60-Hour Work Week?

Replace both with your own course name and your own positioning statement. The headline should name the course and the transformation. The subheadline should speak directly to the specific situation your ideal student is in right now. Be precise. Vague headlines lose the visitor before they have read a single word.

The supporting line beneath the subheadline confirms the promise and the timeframe. Replace: All the tools and strategy you need to achieve Executive-Level Influence and Secure Your Seat in the C-Suite in only 90 days. Update this to reflect your actual course promise and your actual delivery timeframe.

The Instant Access button near the top of the page should link to your order form step. Click the button, set the Action when button clicked to Next Step in Funnel, or to Open URL if your order form is on a separate page. Ensure all call to action buttons throughout the page link consistently to the same destination.

4. 3. The Outcome Vision Section

This section asks the visitor to imagine their new professional reality after completing the course. It uses bullet points to describe specific, concrete changes.

Replace the four placeholder bullet points with outcomes that are specific to your course and your student. Each bullet should describe something tangible and observable, not an abstract feeling. The placeholder bullets describe decision-making authority, C-suite access, leadership optimisation, and reclaimed personal time. Your version should reflect the actual results your course produces.

Avoid vague language here. The more specific and credible the outcome description, the more effectively this section does its job.

5. 4. The Benefits Section

This section introduces the course with three headline benefits. The placeholder headlines are Targeted Client Attraction, Streamlined System Creation, and Authoritative Brand Building.

Replace all three with the actual core benefits of your course. Each benefit needs a title and two to three sentences of explanation. Write in terms of what the student can do or achieve after completing this element of the course, not in terms of what the course contains.

5. 5. The Coach Introduction Section

This section establishes your credibility. The placeholder reads: I'm not your ordinary kind of coach, with four credential bullet points beneath it.

Replace the headline with a brief, confident statement about your background and approach. Replace the four credential placeholders with your actual qualifications, accreditations, years of experience, and any notable recognition or results. Be specific. Generic credential language such as Exceptional Emotional Intelligence does not build trust. Real qualifications and real results do.

If you have a professional headshot or a photo of you working with clients, this is the right place to use it.

6. 6. The Straight Talking Section

This is the emotional core of the page and one of the most important sections for conversion. It is structured around a series of statements that begin with I know, each naming a specific fear, frustration, or feeling your ideal student is currently experiencing.

The placeholder copy names the fear of not being enough for the C-suite, exhaustion from organisational politics, and the sense of having tried everything without moving the needle.

Read this section carefully before you replace it. The structure is intentional. It works because it makes the ideal reader feel precisely understood before you offer them a solution. Your version should use the specific language your students use when they describe their situation, not polished marketing language.

The call to action button at the end of this section (Reserve Your Place) should link to your order form. Update the button text and link destination to match your offer.

8. 7. The Curriculum Section

This section presents your course outline. The placeholder shows four weeks with placeholder module names and details.

Replace each week or module with your actual curriculum. Give each module a name that signals the specific skill or outcome it delivers. Add a one to two sentence description of what the student covers and what they can do by the end of it.

If your course is not structured by week, rename the sections to reflect your actual structure, for example Module, Phase, or Part. Duplicate or delete rows to match the number of modules in your course.

8. 8. The Who This Is For Section

This section contains two lists: This is for you if and You will succeed here if. These lists help the right student self-identify and move toward purchase, and they help the wrong student self-select out, which protects your completion rates and testimonial quality.

Replace the placeholder bullet points with specific, honest descriptions of your ideal student. The is for you if list should describe the situation, mindset, and readiness of your best-fit student. The you will succeed if list should describe the commitment and behaviours required to get results from the course.

Do not make these lists sound like entry requirements. They should feel like a confident description of someone who will thrive, written to attract rather than exclude.

9. 9. The Features Section

The Once You Join, You Will Receive section lists three placeholder features. Replace each one with a specific deliverable the student receives when they enrol. Be concrete. Name the resource, the format, and what it enables. A student reading this section should know exactly what they are getting and be able to picture it.

10. 10. Testimonials

The page includes a large testimonials section. Replace all placeholder testimonials with real ones as soon as you have them. Include the client's name, title, and company or context where possible. Testimonials from named, credible individuals carry significantly more weight than anonymous ones.

If you are launching without testimonials, replace this section temporarily with a results-focused statement about the outcomes the course is designed to produce, framed as a clear, honest promise rather than fabricated social proof. Update with real testimonials as they come in after your first cohort.

11. 11. The Countdown Timer

The timer creates urgency around the enrolment window. Click the timer element to configure it.

For a live cohort with a fixed closing date, set a Fixed timer that expires at your actual enrolment deadline. Do not use a fixed timer set to a date that has already passed or that you do not intend to enforce. This damages trust with the visitors who notice it.

For an evergreen course with rolling enrolment, use an Evergreen timer that resets for each new visitor. A 24 to 48 hour evergreen window is standard for a course at this price point.

If you are not using urgency as a conversion mechanism at launch, remove the timer entirely rather than leaving a placeholder running.

13. 12. The FAQ Section

The four placeholder FAQ accordions should be replaced with the genuine questions your prospective students ask most frequently. Common questions for a course at this level include how long they have access, what happens if they fall behind, whether there is a support element, what format the content is delivered in, and what your refund or guarantee policy is.

Answer each question directly and honestly. FAQ sections that hedge or avoid the real questions behind them do more harm than good.

14. 13. Button Consistency

This page has multiple call to action buttons at different points in the scroll: Instant Access near the top, Reserve Your Place in the straight talking section, Sign Up after the features section, and Yes I'm In near the timer. All of these must link to the same destination, which is your order form step.

Click each button individually and confirm every one is set to Next Step in Funnel or is pointing to the correct order form URL. A visitor who clicks a button and lands somewhere unexpected will not come back.

• Full guide to configuring buttons: https://help.systeme.io/article/170-how-to-set-up-a-button

15. 14. Mobile Check

Long-form sales pages are particularly vulnerable to mobile layout issues because of the volume of sections. Toggle to mobile view in the editor and scroll through every section. Pay particular attention to the hero headline size, the benefit bullet spacing, the curriculum rows, the testimonial cards, and the timer. Then open the live page on your actual phone and repeat the check. The editor mobile view and a real device often render spacing differently.

16. 15. SEO and Tracking

Complete the following in Funnel Step Settings before going live.

Page Title and Description: write these to describe the course and its primary outcome clearly. This is what appears when the page link is shared on social media.

Social Image: upload a branded graphic in the Settings > SEO section so the page looks professional when shared.

Tracking Code: paste your Facebook Pixel or Google Analytics code here. This page is a key point in your conversion funnel and must be tracked.